In Hangzhou, Zhejiang Province, the project is rooted in a philosophy the brand calls "The Formless Greatness, A Quiet Way of Seeing" — the conceptual foundation for the entire project. Rooted in Taoist thought, it is based on a simple belief: true greatness shows itself through experience, not just looks. The phrase "A Quiet Way of Seeing" comes from Mencius and encourages us to look past first impressions to discover something deeper.